Not a document, a set of decisions.
Built for leaders
who need results.
Whether you are a startup scaling fast, a mid-market firm navigating complexity, or a PE-backed company on a tight timeline, Preconsultify's Strategy experts have been where you are.
Companies Entering India
International firms needing structured market assessment and entry planning.
Boards & C-Suite
Strategic planning, competitive positioning, and growth architecture.
PE-Backed Companies
Value creation plans, 100-day strategies, and exit preparation.
Beyond the core, deeper expertise.
Market Entry Strategy
Structured approach to entering new markets: geographic, vertical, or segment.
Competitive Intelligence
Building ongoing competitive monitoring capability, not just a one-time analysis.
Strategic Planning Facilitation
Running board-grade planning offsites that end in decisions, not slide decks.
Work with verified top-tier experts.
Associate Partner

Project Leader
Senior Consultant

Expert Associate Partner
Strategy expertise across industries.
Problems solved. Outcomes delivered.
3-Year Growth Strategy for a Fintech Entering India
The London team had done their homework on slides. They knew UPI was transforming payments, they had a market-size chart, and they had a board mandate to enter India. What they didn't have was anyone who had actually tried to close a commercial agreement with an Indian bank as an unknown foreign company. Two conversations with Indian banking partners had ended politely. The real problem, which nobody in London wanted to say, was that the company hadn't decided what it wanted to be in India. A licence holder? A white-label provider? A BaaS layer? They assumed those were all the same path. They're not.
Our consultant's first meeting started with a question the London team hadn't answered internally: what are you actually willing to be here? Three weeks of work, 17 interviews with payment aggregators, banks, and potential channel partners, built a real picture of which entry structure had willing counterparties and which didn't. Three scenarios were modelled across 5 years, stress-tested against two regulatory risk cases that the leadership hadn't been tracking but needed to.
The board selected the BaaS integration route, the most conservative option, but the one with a clear path to a first signed agreement. The India Country Head they hired three months later said the most useful thing the strategy gave her was a sentence she could use with every partner: exactly what the company was in India, and what it wasn't. Fourteen months in, ARR was ₹3.8 Cr against the ₹3.4 Cr Year 1 target. The banking partner signed in month 9, two months ahead of plan.
100-Day Strategic Plan for a PE-Backed NBFC
This reflects the type of challenge our consultants are built to solve, drawn from real industry experience. The incoming CEO had a problem he wasn't going to admit in his first board meeting: he didn't actually know what the business was. The loan book showed ₹140 Cr, but when he asked which segments were performing and which weren't, he got three different answers from three different spreadsheet systems. The LP board presentation was 90 days away. And the ₹500 Cr aspiration written into the deal documents had been put there during deal excitement, without any bottom-up analysis behind it.
The first three weeks were spent doing the work nobody had prioritised for two years: reconciling the three MIS systems into a single, honest view of the loan book by segment and vintage. What came out wasn't a uniform performing book, it was three strong segments and two that were quietly deteriorating. That reframing changed the entire conversation. Two growth scenarios were built in detail: a retail lending pivot and a supply chain finance expansion. The ₹500 Cr aspiration was replaced with ₹380 Cr, not conservatism, but assumptions the LP could interrogate rather than just accept.
The board approved the plan without requesting a revision. The deliberate downward correction of the aspiration was exactly what made it credible. Year 1 ended at ₹197 Cr, ahead of the revised ₹185 Cr plan. The CEO said afterward that finally having a real view of the loan book, not the inherited, unreconciled one, was what gave him the conviction to hold his ground when the board pushed for faster targets.
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