Employer Brand for a Global GCC Entering India

This reflects the type of challenge our consultants are built to solve, drawn from real industry experience. A European technology company was opening its first India GCC and had a specific problem: nobody in Hyderabad had heard of them. They were competing for the same software engineers as Amazon, Google, and Infosys GCCs, companies whose logos candidates recognised before the recruiter finished their first sentence. Salary wasn't the differentiator; they were offering competitive packages. The problem was that candidates couldn't evaluate an unknown company against a known one, so they defaulted to the known one.

We built the employer value proposition from scratch: 30 interviews with global employees to understand what was genuinely distinctive, and 20 with local candidates to understand what they actually cared about when evaluating an unknown employer. A LinkedIn presence was built with a 12-week content calendar that showed real work, real teams, and real career stories. Glassdoor was seeded with authentic reviews. A campus partnership was launched across three Hyderabad engineering colleges, not just placements, but technical talks and project sponsorships that built name recognition before recruiting started.